Paul Mitchell's #GivingIsMyStyle Philanthropic Social Media Campaign


credit: PRNewsFoto/John Paul Mitchell Systems

Paul Mitchell, a renowned name in the beauty and fashion product industry, launches the #GivingIsMyStyle philanthropy campaign on social media sites.

The initiative acts as a platform to introduce the updated brand website, which centers on the concept of "feeling beautiful and living beautifully". Fans of the brand can use #GivingIsMyStyle in their posts and tell why they think it's important to give back. Participants will get to appear in the giving gallery on the Paul Mitchell website, and the brand will donate $1 to one of their charity partners.

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