Impact Investing Is Here To Stay, Courtesy Of Millennials

Good news for corporate America: Millennials are now the largest group of investors in the world, with 61% of them participating in impact investing, according to a new report from Fidelity Charitable.

That's up from 37% of Gen Xers and 23% of Baby Boomers five years ago.

Millennials are also much more supportive of impact investing than their older counterparts, with 66% saying it's a smart investment compared to 37% of Gen Xers and only 23% of Baby Boomers, reports MarketWatch.

Fidelity Charitable, which surveyed 1,216 investors, notes that 40% of non-participating investors plan to make their first impact investment in the next year.

And 41% of current impact investors plan to increase the amount they allocate to impact investments.

"We find that investors are increasingly interested in aligning their investments with their broader values and desire for social change," Fidelity Charitable's vice president of impact investing says in a press release.

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