Impact Investing: A New Relationship With The Startup Ecosystem

Lex Luther, aka LexCorp, first appeared in Superman comics in 1986, "a few years after Terminator's SkyNet entered the public consciousness," writes Martin Dean at SyndicateRooms.com.

"That is to say, to most people's knowledge, nobody of note was doing it outside of fiction.

What was the world being saved from? Interestingly, at a certain point in history, the bad guy was increasingly a corporation."

Dean's point is that corporate social responsibility didn't start to become widespread until the 1990s, and major corporations like Coca-Cola, Walt Disney, and Pfizer began to emphasize it in the 2000s.

That explains why Superman was still fighting an evil corporation in the late 1980s.

Dean's point is that impact investing, the practice of investing in companies that make a positive impact on social and environmental issues, has grown steadily over the past decade, and it's now estimated to be worth $715 billion.

"So, reason to celebrate even for the unprincipled," writes Dean.

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