€we Do Cool Shit”: Meet the Studio Where Revolutionary Tech Meets Creative Simplicity


If you've ever dreamed of playing the Telharmonium, or any other musical instrument that can produce music without musical instruments, you're in good company.

Three electronic music aficionados Irfan Nathoo, Simon Thirlaway, and David Cannavastarted a company called Create This because, as Nathoo tells the Telegraph, "electronic music was the formative creative playground in which we cut our teeth."

Now, the trio's "intriguingly unique studio is pulling off a similar trick across events, ads, films, and moretaking the traditional values of creativity and welding them together with new technology that's changing the game," writes Laura Stamper.

One example: They're putting together an " immersive 3D projection map and laser show for a rave this weekend," says Nathoo.

"We're using our XR stage, which is pretty mad, but we wanted to sort of gift it to the underground because we love it!"

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Co-founders William Mann and David Mravyan devised the Sensimat during a mandatory project for their MBA at the Richard Ivey School of Business in Canada. Sensimat is a device that helps manage and assess pressure among wheelchair users.




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