Formia'S Striking Jal Amenity Kits Feature Heralbony Statement Art


credit: USACE on Flickr

Japanese artist Shota Matsuda started Heralbony in 2016 as a way to promote disabled artists, and since then it's grown into an art licensing social enterprise that works with disabled people, businesses, and other organizations.

Now, a new partnership between Matsuda's Heralbony and Japan Airlines is bringing art into the airline's cabins, Business Insider reports.

"Through powerful art with narratives of their unique identities, we aspire to overcome prejudgments and so-called common sense that divide the worlds around us and will continue to showcase these radiant talents in every way possible," Heralbony says in a press release.

To that end, JAL has partnered with Formia, a company that specializes in in-flight products, to create amenity kits featuring artwork from six artists.

The kits are available in six colors: yellows, pinks, oranges, reds, and purples, as well as black and white.

There's also a mug, USB cable, smartphone stand, and more.

"These Heralbony kits are a courageous and successful departure, with artwork that dares to stand out from the cabin around it rather than blend in," Runway Girl Network journalist John Walton writes in a review of the kits

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The Social Incubator North, a £2 million incubator fund spearheaded by Sheffield-based Key Fund in collaboration with the four Northern Social Enterprise Partnerships and Locality, is providing 0% interest loans to North of England’s social entrepreneurs.




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