Trust, Creativity, and Collaboration Are What Leads to Impact in the Arts

Traditional funding structures often fail to reflect the reality of how embedded impact happens.

Artists, designers, filmmakers, and cultural institutions need time to test ideas, adapt, and develop new ways of working that blend creative practice with commercial and social impact.

To make the impact funding more effective, we need to:Recognise that creative impact develops over time, often requiring years of conversation, trust-building, and iterative development.

Encourage risk-taking and experimentation, allowing researchers and industry partners the flexibility to develop innovative ideas.

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