Gamification: Turning Donor Engagement Into A Competition Everyone Wins


credit: Positive Tracks Official Facebook Page

Gamified fundraising taps into fundamental human motivators.

Some are motivated by being the top donor on a leaderboard, helping their team win a challenge.

Not all peer-to-peer donors will become long-term donors, and that's OK.

The magic happens in the follow-up.

It's not just about the competition.

It is about feeling of accomplishment and connection.

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