New Study Shows Products Can Act As Emotional Attachment in a Fearful Situation


credit: Food Navigator

According to a new study in the Journal of Consumer Research, brands can provide emotional attachment when a person-to-person support system is not available in a fearful situation.

The authors of the study, "The Impact of Fear on Emotional Brand Attachment," found that exposure to fear led to a positive emotional brand attachment. The authors conclude that when consumers are scared, they will reach out to an available brand for comfort.


Read the Entire Article


Federal Programs Related to - Economics

Research that involves the systematic study of the production, conservation and allocation of resources in conditions of scarcity, together with the organizational frameworks related to these processes.

Econometrics & Quantitative Economics; International Economics; Investments and Securities; Macroeconomics Research; Microeconomics Research; Securities Analysis; Securities Markets Analysis; Stock Market Research

    Federal Programs Related to - Interdisciplinary Studies

    Research that brings together the humanities, physical sciences and social sciences to develop and enhance a broad understanding of particular populations, cultures or other related areas. Accounting; Biopsychology Research; Chemoreception Sciences; Classical & Ancient/Oriental Studies; Cognitive Science; Home Economics; Medieval & Renaissance Studies; Multidisciplinary Studies; Natural Sciences; Neuroscience Research; Systems Science & Theory; Work & Family Studies




    Social Entrepreneurship
    Spotlight



    Ten Years After Katrina, A New Startup Sector Takes Hold In New Orleans


    Ten Years After Katrina, A New Startup Sector Takes Hold In New Orleans

    “I think, by 2018, there’s an opportunity for New Orleans to be viewed around the country, around the world, as a hub of entrepreneurship for the South,” says Tim Williamson, the CEO and cofounder of incubator The Idea Village, referring to the year the city will celebrate its 300th anniversary.




    Not for Profit Jobs in Puerto Rico

      Fundraising & Development Jobs
      Social Services Employment
      Education Jobs
      Social Services Jobs
      Social Work Jobs