Senior Living Counselor

Volunteers of America National Services

Job Description

Senior Life Plan Counselor

Cultivate prospect database to generate entrance/membership fees for Gulf Coast Village and/or Senior Choice at Home by bringing those leads to closure and consistently meeting and/or exceeding activity/metric expectations and closing goals.


The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

Communicate, at a minimum, weekly with the Sales & Marketing Manager and/or Director

regarding expectations and closing goals.

Brainstorm regularly with Sales Team to generate solutions to bring prospects to closure. Adhere to individual sales metrics to consistently achieve calls, visits, sales and closes.

Meet/exceed budgeted revenue closes & provide projections on a monthly/quarterly basis. Actively participate/facilitate onsite and offsite informational workshops/seminars for prospective residents.

Assist in lead generation through offering prospect luncheons, special interest group luncheons and resident/member housewarming parties/get togethers.

Interact with all leads provided through advertising, public relations, referral, or personal contact and convert into residents/members through the use of professional selling skills.

Schedule and conduct onsite & offsite personal visits with prospective residents/members. Represent the organization, as needed, at onsite or offsite professional meetings, networking events with referral sources and consumer groups.

Track leads, keeping accurate records on all prospective residents/members & referral sources, through data entry into the CRM Enquire database.

Uphold C.A.R.E. Core Standards of community at all times.

Provide weekly & monthly metric report updates on progress toward quarterly goals. Prospect actively for referrals from our residents, members, family members, associates and professionals with our community.

Act professionally and honestly at all times when representing Gulf Coast Village and Volunteers of America.

Maintain a positive, enthusiastic, can-do attitude for a motivating sales team culture. Follow Lead Distribution policy for the department to ensure fairness in lead dissemination.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Educational Requirements and Experience:

Bachelor's Degree in Marketing or related field.

At least two years in marketing/sales in senior living setting.

Experience interacting with referral organizations, professional community organizations

What We Do:

Gulf Coast Village is the premier Continuing Care Retirement Community (CCRC) in Cape Coral, Florida. Independent Living offers an unparalleled lifestyle of comfort and convenience, with a rich array of services and amenities that are focused on living well. Of course the complete security of a full continuum of health care, if ever needed, is always available, including Assisted Living, Skilled Nursing, Specialized Memory Support, Home Health and Outpatient Services.

What We Are About & What We Expect:

Gulf Coast Village is dedicated to our Service Vision of providing Exceptional Care and World Class Hospitality. Our CARE Core Standards represent: Courtesy, Attention to Detail, Responsiveness, and Enthusiasm. We expect all of our team members to share in our dedication to our Service Vision and Core Standards.

What You Can Expect from Us:

Full Time Staff: Health, Dental, Life Insurance, Long Term Disability, Flexible Spending, Tuition Assistance, Paid Time Off (PTO), Sick Time

Full and Part Time Staff: Employee Assistance Program, PTO, Funeral and Jury Duty Leave, Toll Bridge Reimbursement, Direct Deposit, Fitness Center, Blood Donor Program and Appreciation and Recognition Programs, Scholarship Programs

More Than a Job:

Working here at Gulf Coast Village, our team has the opportunity to serve others. Having a mission, purpose and vision gives meaning to our lives. It provides a reason to go to work beyond a paycheck. We work together as a team in an environment that is challenging, rewarding and fun!

If you feel that you are a qualified applicant and want a rewarding position enhancing the lives of others and supporting our Service Vision, we invite you to consider this opportunity.

Covid-19 Vaccination is required.


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