Do Good Buy Us: The Best Mistake We Ever Made


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Award-winning journalist and Forbes contributor, Anne Field, tells the story of Zack Rosenberg and his social enterprise DoGoodBuyUs.com.

Field writes how Rosenberg and his co-founder Elise King stumbled on a mistake in their business model, and how they learned from it and fixed it. Rosenberg established a solution in which vendors would feature not just goods, but also stories that describe goals they were trying to reach.


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Federal Programs Related to - Business Promotion

Programs that promote the general commercial interests of the community or the interests of particular trades. Business Leagues; Business Retention; Chambers of Commercial; Local Business Associations; Industry-Specific Promotion; Trade Association; Trade Groups Business Recruitment & Attraction Programs provide any of a wide variety of incentives to encourage new businesses and industries to locate in a particular community, to provide development and expansion opportunities for existing businesses, and to discourage existing businesses from leaving the area and relocating elsewhere. Attraction of Business; Business Recruitment; Empowerment Zones; Enterprise Zones; Industrial Park Development; Media Production Liaison Services

Federal Programs Related to - Civil Rights, Social Action & Advocacy, General/Other

Programs that focus on protecting and promoting the broad civil rights and civil liberties of individuals and work to change public policy and opinion in a variety of areas.

See also: +COMMON CODE Advocacy (**B); Hate Crimes Prevention (I02.07); Housing Discrimination (I05.08); Voter Services (W08.05)




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