The Fairtrade Label: What Social Enterprises Can Learn From It?

Social enterprise products need to be easily accessible and available in order to compete with the mainstream consumer market.

However, consumers are not aware of social enterprises and instead just look for the Fairtrade tag. As a sector, Douglas Westwater, chief executive of Run Native, an online marketplace that sell products made by social enterprises, writes that we must learn from the fair trade movement: Traders pushed the quality of the products and told the story of fair trade.

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