4 Guiding Principles on How to Run a Social Enterprise


Jonathan Jackson, of On Small Business, writes that there's no surefire solution to make a permanent social impact, but he dishes out his top principles to make impact work for the longer term.

From his years of experience at On Small Business, Jackson communicates four core principles: identify values, build a team around those values, think local, and solicit feedback.


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Although celebrity names and support associated with social enterprises can be an effective tool to promote a business and tackle a social mission, they do come with their risks.




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