Coleman Greene, a Durham entrepreneur and creator of Sqord, has collaborated with Premera Blue Cross to keep kids active by using social media.
The Sqord is a funny word that children made up, which references the scoring of points. The technology used is a fitness monitor that works the same way as a traditional exercise wristband, tracking how many calories your kids are burning by leveraging its social aspect to get kids excited.
Bina Sitaram, a 40-year old former senior garment technician in the fashion industry, has created a social enterprise that affords young students lessons in healthy living by holding gardening, cooking and arts and crafts sessions.
Durham Entrepreneur Uses Social Media to Get Kids Active