Durham Entrepreneur Uses Social Media to Get Kids Active

Coleman Greene, a Durham entrepreneur and creator of Sqord, has collaborated with Premera Blue Cross to keep kids active by using social media.

The Sqord is a funny word that children made up, which references the scoring of points. The technology used is a fitness monitor that works the same way as a traditional exercise wristband, tracking how many calories your kids are burning by leveraging its social aspect to get kids excited.

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