Durham Entrepreneur Uses Social Media to Get Kids Active


Coleman Greene, a Durham entrepreneur and creator of Sqord, has collaborated with Premera Blue Cross to keep kids active by using social media.

The Sqord is a funny word that children made up, which references the scoring of points. The technology used is a fitness monitor that works the same way as a traditional exercise wristband, tracking how many calories your kids are burning by leveraging its social aspect to get kids excited.


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Federal Programs Related to - Physical Fitness

Programs that support a variety of activities designed to promote physical fitness. Aerobics; Aqua Aerobics; Aquacise; Aquarobics; Aquatic Aerobics; Body Building; Calisthenics; Jazzercise; Muscle Training; Physical Training; Pilates Program; T'ai Chi Ch'uan; Water Aerobics; Water Exercise; Water Fitness; Water Workout; Weight Training; Yoga

    Federal Programs Related to - Computer & Information Science

    Programs that conduct research in the area of science that addresses the study of data and information storage and processing systems including hardware, software, basic design principles, user requirements analysis and related economic and policy issues. Artificial Intelligence; Computer Architecture; Computer Science; Data Processing Technology; Information Sciences; Information Technology; Information Management; Information Science; Parallel Processing; Robotics; Software Engineering; Supercomputers

    Federal Programs Related to - Civil Rights, Social Action & Advocacy, General/Other

    Programs that focus on protecting and promoting the broad civil rights and civil liberties of individuals and work to change public policy and opinion in a variety of areas.

    See also: +COMMON CODE Advocacy (**B); Hate Crimes Prevention (I02.07); Housing Discrimination (I05.08); Voter Services (W08.05)




    Social Entrepreneurship
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