Effectively Communicating Support to Targets of Prejudice


credit: Sproutsocial

A study published in the Personality and Social Psychology Bulletin indicates what comforts targets of prejudice the most.

The new work takes a closer look at the "It Gets Better" YouTube campaign. The findings presented that intergroup support messages that covered ideas about social change were more comforting to LGBQ participants than those that included ideas about social connection.


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