Adidas and Nike are locked in a foot race to see who can create a knit-not sewn-shoe that will cut wastefulness of footwear material and doesn't require as much cheap labor to make.
The sneaker creation process produces waste, especially when pieces are cut, extra pieces are often left behind. The "world's first knitted football boot" from Adidas called Samba Primeknit puts this innovative "waste less" idea to reality. Nike also released the Flyknit - lightweight sneakers that reduce the waste of making a running shoe by about 80%.
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The position young people are dealt with can be complex, and yet the entire economic system is still focused for an age that’s almost gone astray. The solution? Promoting social enterprise and getting these young people integrated into work.
The Race to Fashion a Knit-not Sewn-shoe that Reduces Footwear Wastefulness