How One Word Can Make a Difference in Helping the Poor

credit: genius

A social experiment from the UK that's being videoed reveals how a counterintuitive approach to helping the poor can make a huge difference.

Pilion Trust, a renowned British charity, sent a man out on the streets of London to raise money. First, he wore a sandwich board that convey an offensive message about the poor. He was confronted by passers-by who defended the poverty-stricken. But everyone ignores the man who bore a straightforward sign that read "Help the Poor".

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See also: +COMMON CODE Advocacy (**B); Hate Crimes Prevention (I02.07); Housing Discrimination (I05.08); Voter Services (W08.05)

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