How The Gaming Industry Cultivates Games for Social Good


credit: Wikipedia

Considering the expansion of community players, game makers view an opportunity to deliver a new kind of corporate social responsibility -- using games as a platform to create social impact.

Many organizations, some are renowned charities, have embraced games as an innovative and cost-effective method to engage consumers, specifically millennials. Incorporating cause-related content into commercial games, if woven organically, enables players to quickly respond.

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Nonprofit VisionSpring is committed to delivering glasses to people in need of a clearer vision. Rather than simply giving out their glasses, VisionSpring trains individuals in developing nations to conduct outreach and vision screenings, educate their neighbors about the importance of eye care, and sell high-quality, affordable glasses to their communities.




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