This is viral philanthropy through which users of online communities such as Reddit ... However Reddit admins arent the only ones fostering philanthropic... mashable.com/2012/07/11/viral-philanthropy/
John Converse Townsend, a Forbes contributor, shares what can the private sector do for a social enterprise. He encourages social enterprises to reach out to corporations for help to scale up their businesses.
Viral Philanthropy The Impact of Crowdsourced Compassion