This is viral philanthropy through which users of online communities such as Reddit ... However Reddit admins arent the only ones fostering philanthropic... mashable.com/2012/07/11/viral-philanthropy/
Vandana Shiva, a scientist and environmentalist known for her activism against GMOs, globalization, and patents on seeds and traditional foods, co-founded Navdanya.
Viral Philanthropy The Impact of Crowdsourced Compassion