This is viral philanthropy through which users of online communities such as Reddit ... However Reddit admins arent the only ones fostering philanthropic... mashable.com/2012/07/11/viral-philanthropy/
Ryan Devlin, Todd Grinnell and Ravi Patel have traveled to Africa on a humanitarian trip a few years back, encountering children suffering from severe malnutrition get healthy through Plumpy’Nut®.
Viral Philanthropy The Impact of Crowdsourced Compassion