Business Owners Give Back By Embracing Philanthropy as Part of Business Strategy


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More business owners are looking at philanthropy not only to bolster company profits, but to also serve in more humanitarian endeavors. Philanthropy is now being added into strategic business models, making it the main focus of raising brand awareness.

This business model works because when more consumers purchase products, the more people they can help out. Mitscoots, a company based in Austin, Texas, not only donates products to people in need, the company also donates something more, like the ability to gain employment.

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Tom’s, the social enterprise popular for its shoes, has released a pair of shoes and a pair of shades to benefit Make It Right, a nonprofit founded by Brad Pitt in 2007 that builds affordable, green homes, buildings and communities for underserved and low-income populations.




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