In a new research, "likes" on Facebook take on a new form of civic engagement and humanitarian support.
According to the research team, "The majority of the respondents believe such likes help in promoting humanitarian causes. The like button not only provides an opportunity to support a cause, but also enables users to engage with the site as a self-presentation tool."
Federal Programs Related to - Computer & Information Science
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Kendall Webb, founder of JustGive.org, brings the Internet into the philanthropic sector as a nonprofit organization. Her donor-advised fund San Francisco-based website connects couples to a plethora of charities through its wedding registries.
Likes on Facebook Spur New Form Of Civic Engagement