Potato Salad Kickstarter Campaign To Hold Benefit Concert for Homeless

Zack Danger Brown, who spearheaded the scrumptious potato salad Kickstarter campaign that started with a modest amount of $10 for a quality side dish, will host a benefit concert to help alleviate hunger and homelessness in central Ohio.

The PotatoStock 2014 is a free concert which will take place on September 27 in Columbus, Ohio. All concession proceeds will go to a permanent, donor-advised fund at the Columbus Foundation, which will make annual grants to existing nonprofits working to address hunger and homelessness in the region.

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Although celebrity names and support associated with social enterprises can be an effective tool to promote a business and tackle a social mission, they do come with their risks.

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