Social Good Brand Gives Away Inspirational Stories of Courage

COURAJ is a social good clothing brand founded by Chris Duncan. Based in Austin, TX, it is based on the buy 1, give 1 model. However, instead of giving a product with every purchase, it is giving away an inspirational story of courage.

COURAJ adopts the combination of a TOMS Shoesor LiveStrong business model while spreading stories of courage. When Chris Duncan was asked why give away a story of courage, he responded with, "It helps us accomplish our mission. Stories are one of the most powerful tools on the planet. Stories can inspire for a lifetime, even thousands of years as seen in history. The receiver can share the story with others, meaning 1 purchase can inspire many."

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See also: +COMMON CODE Advocacy (**B); Hate Crimes Prevention (I02.07); Housing Discrimination (I05.08); Voter Services (W08.05)

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