Blurring the Line between Philanthropy and Marketing


The Houston Chronicle highlights the haziness of the intersection of marketing and philanthropy for sponsored events.

Surely it's marketing when businesses spend big bucks to have their names appear prominently before the title of certain events.

It's also philanthropy - or at least investing in and supporting the community - when corporate dollars given generously ensure the endurance of popular races, concerts and other activities.

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Private nonprofit organizations whose primary purpose is to promote the practice of charitable giving and volunteering or to represent and serve a wide range of philanthropic and charitable institutions.

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Programs that seek to ensure the broad participation of community residents in government decision making and the political process. Citizen Interest Groups; Citizenship; Civics; Collective Action Programs; Grassroots; Mass Participation; Participatory Democracy




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