Blurring the Line between Philanthropy and Marketing


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The Houston Chronicle highlights the haziness of the intersection of marketing and philanthropy for sponsored events.

Surely it's marketing when businesses spend big bucks to have their names appear prominently before the title of certain events.

It's also philanthropy - or at least investing in and supporting the community - when corporate dollars given generously ensure the endurance of popular races, concerts and other activities.

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Giveback Homes, founded by Blake Andrews in August, is a network of real estate agents, home builders, mortgage brokers and interior designers. Each member shell out $50 monthly to get listed on Giveback Homes’ website and acquire marketing support.Donors can decide how much, and how often, they want to donate to a good cause.




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