Blurring the Line between Philanthropy and Marketing


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The Houston Chronicle highlights the haziness of the intersection of marketing and philanthropy for sponsored events.

Surely it's marketing when businesses spend big bucks to have their names appear prominently before the title of certain events.

It's also philanthropy - or at least investing in and supporting the community - when corporate dollars given generously ensure the endurance of popular races, concerts and other activities.

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The Charities Aid Foundation has set up a scheme, called the Social Enterprise Assist, that will render interest-free loans of up to £10,000 each to help social enterprise start-ups.




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